Use cases / Blockchain Wallet
How a Blockchain Wallet reached 11K signups with a word-of-mouth campaign
Goal: Activate customers to refer a product or service to their friends and followers on social media.
Focussing on only one marketing aspect: email marketing to spread awareness and drive downloads for their new wallet. Running multiple email campaigns for the past year integrating referral marketing campaigns in these emails, the following results were reached:
“Over the course of 5 months, we drove over 50,000 user shares for our campaign.”
– Marketing Director
2,299
Total tweets
2,96M
Impressions
$7.20
Generated value per click
Signups from campaign
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